Cloud Application Development Case Study : Leading Online Food Ordering Platform for Independent restaurants

Scaling Success for 20,000+ Independent Restaurants.

Business Challenge:

Our client is a fast-growing online food ordering platform catering to over 20,000 independent restaurants across the United States. In a highly competitive space dominated by national chains and delivery giants, the client focused on empowering local restaurants with best-in-class digital solutions. The client needed to shorten onboarding time to launch restaurants faster and Increase platform retention by expanding POS system integrations. They needed to differentiate in the market with advanced features tailored for independent restaurants. They also needed to maintain compliance with evolving tax,payment and privacy regulations.

Solution:

• Stripe Capital Withholding System: Implemented a system to manage withholdings across order types for Stripe Capital partners, integrated with payment and disbursements process, and reporting tools.
• Marketplace Facilitator Tax Compliance: Enabled dynamic sales tax calculation using Avalara, with automated withholding/remittance and updated financial reporting to meet multi-state compliance.
• Order Status & Tracking Notifications: Enhanced delivery experience using Twilio and delivery partner APIs to send branded order updates with Branch.io deep links for better engagement.
• Automated Promotions Setup: Automated configuration of 4,000+ monthly promotions, improving accuracy and speed while boosting campaign-driven sales.
• Square POS Integration: Built a self-service POS integration to push platform orders, payments, and refunds into Square reliably and at scale using microservices architecture.
• Web Scraping & Compliance Tool: Created a service to scrape partner websites for product and pricing audits, syncing data with Salesforce and Snowflake for proactive partner support.

Results:

• 25 % Faster Onboarding: Reduced average restaurant onboarding time from two weeks to under five days.
• 10% Higher Retention: Improved partner retention through seamless POS integrations.
• Increased Promo-driven Sales: Automated promotion setup led to higher throughput and noticeable revenue growth.
• Enhanced User Experience: Branded, real-time delivery notifications boosted customer satisfaction and mobile app engagement.
• Improved Tax Compliance: Enabled accurate, efficient tax withholding and reporting across multiple states.
• Stronger Partner Support: Data-driven insights from scraping and Salesforce integration empowered proactive partner engagement.

Technology Stack:

Microservices Architecture

AWS (EC2, ECS, RDS, S3, Lambda, Step Functions, DynamoDB, API Gateway)

Terraform, Ansible, Python, React JS